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Ford: LIFEGUARD
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Throughout the campaign we can see how we use the car's trunk as if it were full of water. In a funny way, the different situations are showing us how to highlight this benefit of the car to have a very large baul.
The campaign is based on an international insight, therefore it can be understood in every country in the world. It is also based on the fact that the volume of a trunk is measured in liters.
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