NICO: The NICO Project

Mosquitoes pose a very big threat in the Philippines, with over 200,000 cases of malaria and dengue fever reported in just one year. While certain solutions exist, these are usually much too costly for the average residential community to afford for effective maintenance. So Taguig City, Philippines launched NICO, an ashtray that extracts nicotine from cigarette butts to create a safe, organic, and accessible pesticide for free. NICO was launched in two residential communities, providing thousands with easily accessible and effective insecticide. NICO will soon be launched in 26 more communities.Agency: DDB Tribal Manila