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Arnold Worldwide: Toddler
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Nowadays, many banks prioritize financial gain and cost-savings over catering their services to customers, hitting them with endless transaction fees and removing all human interaction. As part of their overarching"In Hiding" brand campaign, Columbus, Ohio-based Huntington Bank has launched a series of TV spots that reinforce how the company differs from competitors. Created in partnership with agency of record Arnold Worldwide, the films show Huntington’s bankers out in the community, and use humor to highlight Huntington's first priority: supporting its customers and their evolving needs. The videos’ tongue-in-cheek approach is a divergence for the banking category, which has historically lacked this light-heartedness.
EVP, Director Integrated Production: Jon Drawbaugh Related |
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