Radio ad: 98 FM: Safety Bike Radio

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Through a portable radio transmitter, able to interfere in the radio frequency up to a 30 meters range, cyclists can warn drivers about their presence, ending the accidents caused by inattention, especially when cyclists are on the drivers' blind spot.

Anybody can access the instructions on the website to build its own Safety Bike Radio.

An App allows users to record their own messages and even transmit live.

Category Publications & media
Client 98 FM Radio Station
Agency Isobar Brasília
Production Plural Imagem e Som
Country Brazil
Uploaded 12 May, 2017

Credits

Director
Thiago Sassioto
Executive Creative Director
Mateus Braga
Art Director
Paulo Ribas
Copywriter
Erick Moneró
Agency Producer
Renata Cartafina

Other credits

VP of Operations: Eliel Allebrandt

Creative Director: Filipe Braga

Creative Director: Alex Coelho

Designer: Moisés Amaral

Designer: Yuri Coppe

UX Designer: Nathália Alves

Agency Producer: Renata Cartafina

Rafael Santos (Plural Imagem e Som): Executive Producer

Director Assistant (Plural Imagem e Som): Celso de Medeiros

Director of Photography (Plural Imagem e Som): Geronimo Lessa

Director of Photography (Plural Imagem e Som): Cristiano Santos

Producer (Plural Imagem e Som): Shirley Okubo

Producer (Plural Imagem e Som): Gilmar Lopes

Producer (Plural Imagem e Som): Nidevaldo Alecrim

Sound Design (Plural Imagem e Som): Marcus Panda

Motion Designer (Plural Imagem e Som): Lucas Rodrigues

Musical Director(Sonido): Lucas Duque

Mixing and editing (Sonido): Geraldo Cortês

Voiceover/locution (Sonido): Geraldo Cortês e Manuela Thomas

Account Executive (Sonido): Felipe Lopes

98 FM: Safety Bike Radio

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98 FM: Safety Bike Radio

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