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KONE: KONE - Machine conversations


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KONE had found a way to take elevator comfort, reliability, and safety to the next level connecting elevators to an AI-powered cloud, which listens to and analyzes each elevator's behavior and status every second. This way KONE 24/7 Connected Services can predict maintenance needs, and prevent and fix breakages before they happen. We were briefed to make the launch take KONE far ahead of the competition, into the uncontested digital leader in elevator services without it becoming just another mindless"AI-connected" launch.
The objective was to create global awareness on an unprecedented level for a brand formerly known within the elevator industry, only.Agency:Hasan,Finland
Credits Other credits

Dean Clatworthy, Lead developer

Vesa Markonsaari, Production AD

Ketsia Anttila, Account manager

Anna Nurkse, Digital officer

Turo van Liere, UI/UX Designer

Luca Rossi, Web designer



Client: KONE Oyj

Anja Boxberg, Director, Maintenance marketing global communications & marketing

Max Alfthan, Executive Vice President, Marketing and communication

Anna-Kaisa Ehnqvist, Marketing communications manager global marketing & communications



Cocoa Mediaproductions:

Henri Laurikka, CG supervisor and artist

Niko Kuurne, Producer

Janne Ahvenlampi, Motion graphics

Markku Mäkelä, Sound design

Jonas Bohman, Digital artist



Aleksi Koskinen, Photographer / Tre Film Ab



Into Digital:

Antti Rasi, Account director

Antti Lassila, Head developer

Jarno Kontkanen, Frontend developer



PR:

Mark Terry-Lush, Partner / The Honey Partnership

John Broy, PR Consultant / Whiteoaks

Lena Barner-Rasmussen, Agency director / Spoon

Gold sponsors

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