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Peruvian Cancer Foundation Collection: The Most Aired Campaign
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Every year the Peruvian Cancer Foundation airs a fundraising spot that almost nobody sees because they have no media budget. So this time, instead of making another useless tv ad, we asked the brands that most advertise in Peru to share three seconds of their TV ads to promote the Foundation's collection. A lot of them answered the call, which results in the most aired campaign in Peruvian history and a new collection record.Agency: Fahrenheit DDB
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Fahrenheit DDB / FTW Peru |
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