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Getty Images: Travel
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With the digital video campaign "Ceci nest pas" (This is not) on YouTube and social media, the idea is to surprise viewers by using ads that could be those of a travel agency or an international sports brand. But things aren't always what they seem! In reality, these ads were made entirely using audio and video content from Getty Images. The challenge? To disrupt the perception that Getty Images' target audience has of them, highlight their creative potential and their role as a true partner for a wide spectrum of clients. Often perceived as a mere image bank, this world leader in visual communication (photos, videos and assorted multimedia products) has never ceased to innovate and explore future trends over the past 20 years.
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