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Experiential
HomeAway: Eiffel Tower All Yours
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In order to install and nourish the premium positioning of HomeAway on its crowded category, the brand should deliver to its customers an amazing experience that would reflect its vision of premium holidays. The starting point of the whole campaign was based on a simple truth: unique places make unique vacation memories. What could be the most unique place in Paris? A place that everyone knows? A place that everyone dreams of? A place that no one could even imagine to be all for oneself? Only the Eiffel Tower could be this unique place! Agency: Saatchi & Saatchi, Paris
For the first time in history, we built an apartment at the first floor of the Eiffel Tower and HomeAway could invite some lucky families from around the world to win the privilege to sleep in it and have the Eiffel Tower all for themselves during one magic night.
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