Thalys: Scents of the City

For the last 6 years, French train company Thalys, with its"Welcome to our world" signature, has invited travelers to discover cities; remarkable destinations with a different vision, far from clichés and off the beaten path. In 2015, Thalys and agency Rosapark transported us to these destinations with the incredible acoustic experience "Sounds of the City". Today, Scents of the City is giving us the opportunity to explore these cities again, this time through a series of singular, idyllic fragrances. For in today's world, where everything moves so quickly, where a day trip is over all too soon, Thalys offers something better to travelers, a bit of breathing room. To bring to life this olfactory journey through Paris, Amsterdam, Cologne and Brussels Rosapark created a unique pop-up travel agency. The unbelievable ephemeral installation was open to the public this past weekend in a Brussels gallery, from May 12-14, offering a true sensory journey with the 16 unique specially-blended scents for each city. A sensory voyage, co-created by Thalys clients, partners and collaborators who were asked to share suggestions for each city’s most iconic aromas. A singular, innovative look at each city using scents specially created in collaboration with Drom Fragrances and perfume consultant, Elisabeth Carre.