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FUEL TV: Cobblestone Riders


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FCB Lisbon's latest campaign "Cobblestone Riders"for FUEL TV promotes an innovative new sport that provides the skateboard community with an alternative for navigating roads that are otherwise too dangerous to skate. By creating a board that perfectly fits the tram tracks that run alongside these streets, riders are now finally able to skate the "unskateable."
Other credits

Chief Creative Officer: Luis Silva Dias

Creative Director: Edson Athayde

Creative Director: Viton Araújo

Copywriter: Rodrigo Burdman

Creative: Eduardo Pastor

Art Director: João Martins

Product Design: Ricardo Marques

Shaper: Mário Patrocínio

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