is:about: DON'T

To launch a new plus-size fashion brand for young fashionistas, Hooligans recruited 5 digital influencers, each with a unique & nonconformist attitude: a former First Lieutenant in IDF; an Orthodox model & reality star; a tattooed Pinup & lip-synch artist ; a college dropout who became an advertising accountant and Israel's most controversial & noisy 'body positive' activist.We collected all of their DON'Ts the phrases they've been told, about things they should never do and turned them into a hit-track and viral music video.