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Play-Doh: Head Transplant
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In 2016, for its 60th Anniversary, Playdoh launched a new worldwide communication platform focused on one word: « imagination ». In a world of apps and digital entertainment, we had to show that Play-Doh is still a wonderful way for kids to express themselves and develop their imagination.
We started with a very simple, yet universal idea: when kids play - and especially when they play with something like modeling clay - they build their own stories. Their own world, where anything is possible, even if it totally contradicts the laws of universe. That is how the « World of Playdoh » was born. We then simply had to explore it. We wanted everyone to find something they like. The style was intentionally childish and colorful, as a clear reference to the children’s universe, but the headlines were written to have multiple layers of meaning for kids and parents .
Account Supervisors: Marie-Laure Dangeon, Camille Passot Related |
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