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92% of women use conditioner every time they wash their hair. Only 2% use fabric conditioner when they wash their clothes. We had to show our audience that conditioning clothes is as … read moreimportant as conditioning hair. Fabric Hair is a print and outdoor campaign that features beautifully soft, silky fabrics in place of luxuriously silky hair. These stunning portraits were more than just a statement about soft, smooth, static free clothes. They were a celebration of female beauty, cultural acceptance and diversity. Created and produced in Melbourne, this project was a collaboration between whiteGrey and Grey Maruri.
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