Take Down Gun Violence: Take Down Gun Violence

On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now.Inspired by public safety choking communications,Saatchi & Saatchi Wellness created a shooting survival video. Designed to offer practical tips, first aid and safety advice to individuals on effective self-preservation in the case of a mass shooting.It was the video we didn't want to create.