Treccani: The Clown

Treccani, a national publishing house known for having published the first edition of the Italian Encyclopedia of Science, Literature and Arts, the greatest Italian cultural research institute, is the main sponsor of "Salone Internazionale del Libro di Torino", the most important event in literature. In order to communicate their sponsorship message and cement their cultural reputation, Treccani via JWT, Rome is launching a commercial that underlines the importance of books in our life: only through reading can we improve our language skills and expression.