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Sextortion: Don't Get Sextorted, Send a Naked Mole Rat


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Don't Get Sextorted, Send a Naked Mole Rat The Canadian Centre for Child Protection (CCCP) reports an 89% increase in the past two years in online sextortion cases among teenage boys, prompting the CCCP to develop Canada’s first awareness and prevention campaign for boys, launching on May 23.
The Don't Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy"way out" of a potential extortion situation.Agency : No Fixed Address
Credits Other credits

Paid Media: True Media

PR: Neat PR

Developer: Craig MacKenzie

Editor: Leo Zaharatos (Married to Giants)

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