Print ad: Gui Ling Yuan Fang Tea: Poophemisms 'Troll'

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Gui Ling Yuan Fang Herbal Tea offers relief from constipation. Although it is a common ailment that many suffer from, no one wants to refer to it directly.

How can a tea brand that specializes in relieving occasional constipation make the topic less awkward? Enter Poophemism, a play on euphemisms. A series of humorous, whimsical phrases and accompanying illustrations that refer to the problem of constipation in an indirect, tongue in the cheek way – thereby making light of an award topic.