Western Cape Government: Everybody Knows

The Western Cape region is known for being home to some of the most notoriously violent gangs in the world, but statistically residents are three times more likely to die in a car crash than being fatally wounded in a shooting. 'Everybody Knows' consequently features four gangster characters to highlight the risks of driving under the influence.The fact that even hardcore gangsters, who are clearly on their way to do some nasty, life threatening business won't drive because they've been drinking, makes the point in a very unique and memorable way.Agency: Y&R South Africa