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ALDI Australia: Good Different - Pasta Sauce

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One of the biggest mysteries about ALDI is how they manage to keep their prices so low across all their products. The latest 'Good Different' execution lifts the lid a little. In the 30-second Pasta Sauce TVC via BMF, we see a man and his son age 40 years while stuck in a fictional supermarket choosing between hundreds of pasta sauce varieties. It shows that when you shop at ALDI, not only do you save money, you don't waste your life choosing pasta sauce.
Credits Other credits

Managing Partner: Wilf Sweetland

Photographer: Gavin Johns

Art Buyer: Basir Salleh



ALDI Marketing Director: Mark Richardson

ALDI Marketing Manager: Lachlan Sweet

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