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Ikon Sydney, part of WPP AUNZ, has created a new advertising campaign for premium Casella Family Brands label, Peter Lehmann Wines. The first brand work for at least five years, the … read moreobjective was to re-introduce Peter Lehmann Wines to consumers by celebrating the many hands of the Barossa community that are involved in making every bottle. The campaign, ‘It takes a village to raise a vintage’, was brought to life by using the actual fingerprints of people who are part of the winemaking process.
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Credits
Other credits
Chief of Integrated Services: Natalie Musico
Media Client Service Director: Ally Kerrigan
Head of Strategy: John Halpin
Strategy Manager: Abbie Love
Trading & Amplification Executive: Simone Crawford
Brand Manager: Caroline Wood
Assistant Brand Manager: Katie McManus
Marketing Manager: Michael Sergeant
Animation Production Company: Electric Art
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