Thai Health's Wellbeing Project: Hearing Rescue

According to the Ministry of Social Development and Human Society, there are 321,063 people with a hearing impairment in Thailand (2016). BBDO Bangkok conducted a survey and found that 100% take out their hearing aid at night, with 35% of them stating they experience accidents at night because they cannot hear any sounds. Recognising the dangers hearing impaired people face in the night, BBDO Bangkok created 'Hearing Rescue' the world's first hearing aid that can transform into a wristband and alerts people to danger while they sleep. Developed from a normal hearing aid, the built-in sound recognition detects danger sounds and activates the vibrating function to alert the wearer.