Syoss: The Theif

Walker, Zurich has used the struggles of morning travel to create a dramatic film for international hair care experts, SYOSS, highlighting the perfection of one woman's hair during the commute, whilst everyone else looks on in envy as they battle for their desired look. It's exactly this sense of theft that is emphasised in the latest online film by walker Zurich for SYOSS. The film combines a thief metaphor with fast cuts and humour to portray time-pushed commuters as a victims with bad hair.