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Communication:
The Client wanted to communicate that he's sent a lot of students to Australia. And they have become a part of Australia. PROBLEM 77' • The Client wanted 77 names (with Surname) of the students who went to Australia to be included in their stereotype ad. • Firstly: 77 is too small a number to speak about the success • Secondly : 77 is too large a number because 77 names (with Surname) would take a lot of space in the news paper and the client would not have agreed to release the ad.
Idea:- Brijeshchandrasinh M. Jadeja(Jr.Client Servicing Executive) |
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