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Web Film
KPN: Evert_45
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What better way to engage young people and show them that our freedom and the way we got it is our most valuable asset, than through an online personality? During national liberation celebrations in the Netherlands this May, Dutch telecom giant KPN, National Committee Remembrance Day and Liberation Day collaborated with Amsterdam creative agency N=5 to create just that: Evert_45. 13-year-old Evert posts on Instagram and vlogs on YouTube about his family, the food he eats and the clothes he wears, the general stuff teenagers post about. Except this relentless social media virtuoso turned Dutch social media personality is in fact a virtual teenager living through the traumatic period of WWII. Post-Millennials can relate to Evert’s captivating accounts of love, life, laughter and survival, which have succeeded in bringing alive the daily struggles and angst of a teen in 1945. And now more importantly than ever this has reminded young people not to take our extraordinary freedom for granted.
Design: Jan Jesse Bakker Related
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Dentsu Creative Amsterdam |
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