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Brown-Forman: Gentleman Jack spot
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Brown-Forman and Arnold Worldwide are launching a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers. The campaign makes the point that even though Gentleman Jack is a step up in refinement, it's still from the same people who make Jack Daniel's, and it's still made for friends of the brand. Launching nationally on June 5, 2017, the multi-channel effort comes to life through TV, print, influencer partnerships and social media. Agency: Arnold Worldwide, Boston.
Director of Integrated Production, Arnold Worldwide: Jon Drawbaugh |
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