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Golden Crumpets: Unleash the Golden Crumpet

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George Weston Foods (GWF) has kicked off a new campaign for its breakfast iconic brand Golden to further leverage Aussie's love for its gloriously spongy, holey crumpets. BMF introduces a story about one Crumpet that dreamed of more. More than just butter, jam, and honey; despite its family being so set in its old ways.
Credits Other credits

Digital Content Strategist: Jacinda Fermanis

Digital Executive Producer: Laurence Pogue

Media Agency: Carat

Social Agency: Spectrum



Client Credits: Golden

Marketing and Innovations Director: Graeme Cutler

Head of Brands and Communications: Justine Cotter

Marketing Manager: Barry Clare

Marketing Manager: Jodie Dabelic

Brand Manager: Paolo Castello

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