Proctor & Gamble: Poo Romance

Everyone knows that Metamucil helps you stay regular. But most people don’t realize that pooping properly can improve our overall health. The answer lay in a love story like no other. The story between Nugget (a walking poo) and Miss Meta Mucil. Our thinking was people want to improve their health, but they are tired of fads. They want something lasting. Metamucil is perfect, and a lifelong partner. Bringing together Nugget and Miss Meta Mucil in a true romance that blossomed on Facebook and YouTube highlighted them as the perfect stool mates. Directed and produced by Nick Clifford and Mike Ciccone from Truce Films, the video garnered 4 million views and over 7000 social media reactions, with an organic reach of 27% and a view through rate of 29% in just two weeks. The trial went up by 30% and market share is at its highest point in history.