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When Brazil was discovered, the Atlantic Rainforest occupied an extension of 1,3 million square kilometers. Today only 12% remain. So, to warn people about this devastation, the … read morebrazilian ad agency DPZ&T created the campaign "The Forest Never Dies Alone", for the SOS Mata Atlantica Foundation. Both ads Jaguar and Monkey call attention to the losses that this destruction brings, whose victim is not the forest alone. "These are strong images that draw a parallel between the destruction of the Atlantic Rainforest and its native animal species. The forest doesn't die alone. Its rich biodiversity, with the presence of thousands of animal and plant species, is at risk and needs to be saved", says Rafael Urenha, Chief Creative Officer for DPZ&T.
read less...General Creative Director: Rafael Urenha
Executive Creative Directors: Sergio Mugnaini, Marcello Barcelos
Creative Director: Daniel Motta
Creation: Daniel Mattos, Silvio Amorim, Tiago Zanatta
Planning: Fernando Diniz
Account: Elvio Tieppo, Ana Coutinho, Laís Papi
Media: Paulo Ilha, Amanda Meziara
Approval: Marcia Hirota, Afra Balazina, Joice Veiga, Jessica Rampazo
Production Direction: Marcos Moura
ArtBuyer: Andrea Soeiro
Photo/3D/Image Treatment: Platinum
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