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Top 6: July 12th 2017
Interactive
BEABA NGO: #poefiltro CampaignTop 6: July 12th 2017
By Instagram alone, and nearly no budget, the Beaba Institute found an opportunity to deliver its message within highly relevant context.June 2017 As summer now approaches in the northern hemisphere, the effort of a Brazilian NGO against skin cancer draws attention. By hacking a previously popular hashtag, they have garnered the support of many, including influencers with millions of followers.The hashtag #nofilter, used in social networks around the world to show that a particular photo was not edited, is translated in Portuguese as #semfiltro. But in Brazil, the word FILTER is also used to mean sunscreen. That was how Talent Marcel, Beaba Institute’s agency, created a hashtag response: #poefiltro,
Global Creative Director: Bruno Bertelli; Digital Strategy Director: Jean Boechat; Animation: Julio Figueredo; Content: Gica Yabu; Social Media Strategy: Vitor Ayrosa, Mario Torre, Rafael Amorim, Paulo Stephan, Daisy Köhler, Marcela Ferreira; PR: Luiza Siffert Porto, Cláudia Nascimento; Community Manager: Anfíbia; Videocase Production: Daemon Filmes Also best this week |
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