InterContinental Hotels and Resorts: Sophistication

The piece featured Takanori Nakamura, a Japanese food critic, who is on the panel of the'The World's 50 Best Restaurants' and his culinary journey throughout Singapore. On his journey he explores sophistication through food, visiting Michelin star outlets: ANDRE, ODETTE and Hong Kong Chicken Rice, sampling the dishes and meeting the Chefs. This original film and campaign promotes hotel in an indirect manner, with focus on an experience of food and its surroundings rather than the hotel itself. The campaign went live yesterday and will be shown on various media platforms, for OOH to flight entertainment.