Interactive ad: Colgate – Palmolive Company: Pocket Dentist

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Top 6: June 28th 2017

Rural India has only one dentist to every 50,000 people. Without reliable advice, millions suffer from easily-preventable dental diseases. Now, Pocket Dentist is addressing 91% of rural India’s oral health problems, by providing answers to 30 common dental questions. Users connect free from basic mobile phones without data. Voice recognition identifies common questions and responds in real time. Less common questions are connected to an actual dentist. Pocket Dentist is live in two provinces of rural India, providing over six million people with professional dental advice for the first time. Colgate-Palmolive CMO Mukul Deoras said: "We believe this program is life changing for people in rural India and we are committed to expand it to more markets and impact more people worldwide."

Client Colgate – Palmolive Company
Agency Red Fuse Paris
Uploaded 16 June, 2017

Other credits

Agency: Red Fuse Communications

Client: Colgate-Palmolive

Colgate Palmolive

Eric Jumbert, Vice President - Marketing

Priyanka Gandhi, Associate Director, Integrated Marketing Communications

Sunder Balasubramanian, Associate Director, Dentifice Marketing

Siddharth Gupta, Marketing Manager

Red Fuse Communications

Shen Guan Tan, Global Chief Creative Officer, Chairman Asia

Steve Forcione, Global CEO

Red Fuse Communications India

Shubha George, Managing Director – Asia & CEO – India

Soumya Ranjan Panda, Head of Digital

Atrayee Chakraborty, Regional Head of Media

Nishit Goradia, Head of Media

G. Viswanathan, General Manager

Priyank Bengali, Sr. Creative Director, Art & Films Head

Sanjay Sipahimalani, Executive Creative Director

Rohit Mukherjee, Associate Creative Director

Amit Malik, Associate Creative Director

Raj Shah, Group Account Manager

Nirav Manek, Business Group Head – Digital

Sampath Daniel, Business Manager – Digital

M. Ruchika, Business Manager – Mobile, Group M

Firdause Wadia, Investment Director

Red Fuse Communications HK

Craig Love, Copywriter

Nicky Lai, Video Content Producer

Joshua Tay, Regional Creative Director

Christel Chong, Senior Art Director

Kate Kopperman, Associate Strategy Director (Asia)

Group M

Niraj Ruparel, West Head – Mobile

Dialogue Factory

Sarvesh Purohit, Business Director

MEC

Harish Balan, Business Group Head - Digital

Colgate – Palmolive Company: Pocket Dentist

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Colgate – Palmolive Company: Pocket Dentist

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