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Web Film
McDonald's: Wait Lang Po
To honor dads on Father’s Day, McDonald's Philippines and Leo Burnett Manila present a most uneventful film. Resisting sappy or hammy dramatizations that pervade during the occasion, they choose to highlight the mundane thing dads do everyday: wait, wait and wait some more. And for that, dads get all the love, judging from the overwhelming public response since the film's release on social media. The film has now racked up over 13 million views on Facebook and over 2 million on YouTube as of press time. The film is complemented by digital and on-ground activations by the brand during Father's Day week.
Marketing Team: Margot Torres (Deputy Managing Director), Christina Lao (Marketing Director), Francis Almirante (Sr. Product Manager), Bea Coronel (Asst. Product Manager) Related |
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