Clear Anti-Dandruff Shampoo: Bridezilla

Mullen Lowe Singapore has released this new campaign for Unilever's Clear Anti-Dandruff shampoo. They used Butoh, a post-modern Japanese form of dance/physical expression with little rules but a distinct visual form, to represent the cause of dandruff - in this case, stress - as well as to personify the problem, instead of the usual dry scientific facts. Not listing facts and figures helps circumvent messaging limitations.