Maersk: Maersk TVC The Human Heart of Trade

Maersk wanted to bring to life their global purpose in the eyes of the world - using the insight that to be sustainable, the global economy must include the many not the few. Maersk are enablers for the many, providing an infrastructure to connect businesses in even the remotest places.
Brought to life in the stories of 10 inspiring traders who are at the heart of trade around the world, driving not only growth but change in society.
The first three films at launch introduce you to Emma & Claire, David and Sefa.
In total there will be 10 films, for 10 traders in 10 countries around the world, launched throughout the year and used across all channels, including events, digital, social, TV.

Green Cave People
We are a film production company, and corporate brand builder. We are passionate about people, believing everything starts and ends with People and so a businesses brand and purpose has to be about people - we help them find core message, the one reason they do business and we make a film about it.
Our finders Marc Cave and Malcolm Green have a famous advertising background and today bring the big idea creative, strategy and production values - to make corporate communications human.