Outdoor ad: Road Safety Commission: Distractions: Maps

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Statistics show the use of a mobile phone while driving increases the risk of being involved in a crash by up to four times. Our brief was to get pedestrians to pay attention to inattention. With this in mind, we created two ambient pieces with the message "small distractions can have big consequences" and placed them around the Perth metropolitan area.