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McDonald Jones Homes: Find yourself at home
Focusing on the emotion and sentiment of coming home to a McDonald Jones house, 'Find yourself at home'demonstrates the powerful role the home plays in bringing out the best of the people who live within it. To create the campaign, we brought to life the story of the Blair family. The two minute launch film is centred around Shane Blair, his wife Carly and their two young children. Shane regularly works far from home and misses key moments from his children’s life. So we decided to bring his favourite part of home to him – his young son’s bedroom, where he reads him bedtime stories.
Enigma also created a behind the scenes film showing the incredible logistical effort behind the campaign to build a to-scale replica of his young son's bedroom and deliver it to a remote location on his work route. Brand ambassador and Gold Logie award-winner, Scott Cam hosts the film.
Client: McDonald Jones Homes Related |
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