IDIS GA: IDIS - Amani eyes

Life Healthcare, UK has created this print campaign for IDIS GA.
Idis Global Access now part of the Clinigen Group specialises in providing access to unlicensed or hard-to-source medicines for pharmacists and physicians around the world.Our vision for Idis GA was a global campaign that covered the differing perspectives of physicians, pharmacists and patients. It used extreme close-ups of eyes to depict the fact that their customers have to focus on two worlds at once.