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Nike: Handcuffs


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Nike Australia has announced the launch of its new brand campaign, which focuses on'No Turning Back' moments in sport. The campaign created by Wieden+Kennedy, Portland, calls on youth to play like there is 'No Turning Back', and celebrate the joy and creativity of playing sport.
Credits Other credits

Marketing Director: Brant Hirst

Brand Communications Manager: Alex Tjioe

Team: Sara Philips, Alex Romans, David Chathas, Irina Tone, Barrie Wilhelmi, Simone Takasaki, Lisa Johnson, Ryan Craven, Luiza Prata Carvalho & Patrick Gulliford

Media Agency: Mindshare

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