Canadian Down Syndrome Society: Answers

With many questions and no time, couples inevitably turn to Google for answers. Rather than leaving them to the wilds of WebMD, the CDSS had the true experts answer their questions – people living with Down syndrome every day. Down Syndrome Answers is a series of searchable videos that answer all of the 40 top Googled questions on Down syndrome as answered by people with Down syndrome. Launched during Canadian Down syndrome Awareness Week, the series covers everything from physical and intellectual development to the cause of the condition. The videos offer a window into the lives of people who are often misunderstood. People who, just by their very existence, can dispel some common misconceptions. Our videos live on Youtube, a hub of "peer to peer"content where everyday people are considered experts. This meant our real life experts on Down syndrome would fit perfectly with native content on the platform. Agency: FCB, Toronto.