TV ad: MLA: The Greatest Meat On Earth

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Created by The Monkeys, the foot-tapping spot starts off in a local butcher shop and cuts to famous landmarks across Australia and around the world to show how a customer’s request for 'just' a rump steak fails to do justice to the greatness of Beef.The online piece includes appearances from Aussies who embody greatness, legendary cricket commentator Bill Lawry, award-winning actor Kate Ritchie and Olympic gold medallist, Liesel Jones.

Category Food
URL https://www.finchcompany.com/production/mla-the-greatest-meat-on-earth/
Client Meat & Livestock Australia
Agency The Monkeys
Production FINCH
Country Australia
Uploaded 20 July, 2017

Credits

Director
Benji Weinstein
Chief Creative Officer
Scott Nowell
Creative Director
Grant Rutherford
Creative team
Grant Rutherford
Creative team
Hugh Gurney
Creative team
Chelsea Parks
Producer
catherine anderson
Senior Agency Producer
Penny Brown
Executive Producer
Corey Esse
Sound
Song Zu
DoP
Andy Commis
Post production
The Editors (Offline)
Post production
FINCH (VFX)
Editor
David Whittaker
Managing Director
Matt Michael
Head of Production
Thea Carone

Other credits

Agency: The Monkeys

Content Director: Samantha Heckendorf

Content Manager: Bec Barnier

Integrated Producer: Tanith Williamson

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