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The Specialized Foundation: Outride ADHD


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One out of every nine schoolchildren is diagnosed with ADHD. And while we don't have a cure, the Specialized Foundation is funding research into how riding a bike can help with symptom management. Today, our Riding for Focus program has worked with dozens of middle schools to make riding an everyday part of these kids' lives, and this year, we're expanding to 20 more. We're making a difference, and we want you to come along for the ride. Learn how you can join the movement by clicking the link in our profile. Agency: Goodby, Silverstein & Partners.
Credits Other credits

Global Marketing & Integrated Technologies: Mark Cote

Group Account Director: Michael Crain

Account Manager: Evan Rowley

Assistant Account Manager: Chris Brandus

Deputy Director of Brand Strategy: James Thorpe

Director of Communications: Meredith Vellines

Senior Communication Strategist: Caitlin Neelon

Junior Brand Strategist: Madison Cameron

Director of Business Affairs: Judy Ybarra

Senior Business Affairs Manager: Heidi Killeen

Line Producer: Arturo Arroyo

Production Designer: Monica Bidault

Editor: Neil Smith

Cutting Assistants: Keith Hamm, Ellie McNaughtan

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