TV ad: Johnnie Walker: Railroad

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Top 6: August 16th 2017

CP+B Brazil's new campaign for Johnnie Walker adapts the brand's famous 'Keep Walking' platform for a younger generation. They're introducing the new platform in a 60-second TV spot directed by Ian Ruschel, and carrying it through everything the brand does in Brazil. The spot – filmed in Atacama, Chile – shows solitary young adults, each one individually trapped inside a railway car and following a straight path.

Category Drinks, alcoholic
URL https://youtu.be/0sCdN_f0vew
Client Diageo
Agency CP+B
Country Brazil
Uploaded 10 August, 2017

Other credits

Agency: CP+B Brazil

Client: DIAGEO

Product: JOHNNIE WALKER

CCO: André Kassu and Marcos Medeiros

Creative Direction: Marcelo Rizério

Creative Team: Luiz Paccillo, Mihail Aleksandrov, Nicholas Bergantin and Pedro Galdi

RTVC Team: Renata Sayão and Fabíola Camilo

Planning Team: Caio Del Manto and Gabriela Sanchez

Account Team: Luciana Ceccato, Luiza Neves and Nanci Paiva

Media Team: Tiago Santos, Renata Andrade, Camila Gazzano, Vinicius Moraes and Luiz Kuzuke

Projects: Denise Kotsubo and Luciane Nuvolara

Production Company: Iconoclast

Direction: Ian Ruschel

Assistant Director: Gustavo Gusmão

Executive Producer: Karina Amabile and Francesco Civita

Production Coordinator: Gregory Bogossian and Nathalie Gautier

Finishing Coordinator: Tutu Mesquita

Account Service for Finishing: Claudia Rocha

Director of Photography: Pierre de Kerchove

Art Director: Guilherme Marini

Assembly: Fernanda Krumel

Finisher: André Carvalho

Post-Production: Prodigo Films / Nash / Invisible Works

Audio Studio: Satélite Áudio

Production Company’s Service: Fernanda Costa and Tatiane Dias Ferreira

Conductor: Equipe Satélite

Production: Equipe Satélite

Clients: Álvaro Garcia, Elisson Dias, Bruno Scaranello and Mariana Rodrigues

Johnnie Walker: Railroad

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