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In an unprecedented activation, Chevrolet prepared a surprise in style for the fans of Camaro, which celebrates its 50th anniversary with the Camaro FIFTY. The brand prepared an … read moreactivation, which counted with two radical jumps, to celebrate the half-century anniversary of the legendary vehicle. In the first one, is the car that “blows out” the candle of a giant cake, after jumping at high speed. In the second test, an unprecedented performance in the world: the Camaro jumps from a moving truck to another moving truck. During this automotive Parkour, the performance evolution, the 461hp V8 engine roar and the incredible acceleration of zero to 100km/h in 4.2 seconds are highlighted; essential requirements to participate in such a test. The acrobatics originated two films, created by Commonwealth//McCann Brazil and production of Volcano Hotmind.
read less...Regional Business Lead: Martin Ortells
Account director: Karol Alberti
Client service: Mariana Baldin, Mariana Zavanella, Laysa Andrietta, Roberta Magalhães, Ana Telles & Vinicius Barra.
Project Manager: Livia Dowding, Isabella Garcia, Gabriela Meira, Grazielle Paim, Nicole Canesin & Gabriela Perrenoud.
Planning: Ricardo Armbrust, Rafael Lavor, Caroline Haddad, Matheus Lacerda & Mariana Soares
Media: Ricardo Armbrust, Camila Moraes, Diogo Dias, Matheus Diegues, Camila Forti, Natalia Santos, Lucas Tatani & Daniel Couto
RTV: Rossana Noceloni, Thais Bonizzi, Luanda Silva & Flávia Lima
Art Buyer: Kathryn Collins
Social Media team: Paula Serio, Paula Horwatitsch & Vitor Zillo
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