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McCafe: McCafe HK Brand RevampThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Following the introduction of its enticing new Cocoa Tazza brew, McDonald's is back with a social experiment that takes customers on a journey inside each cup of specially brewed McCafé coffee. In May this year DDB Group Hong Kong introduced McCafé's Cocoa Tazza brew. DDB set out to change people's perceptions, and encourage them to re-evaluate their coffee criteria, by turning their focus to what goes on inside the cup instead.
Head of Strategy and Innovation: Andreas Krasser |
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