FiberCreme: Let's Be Friends Again (Cheesecake)

FiberCreme, a multipurpose creamer (made from plant oils and enriched with fiber) and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long - with the message of 'let’s be friends again'. Sparking an idea that something delicious, can be healthy too. Agency: iris, Jakarta