Zafarelli: How to Ask for Directions in Zafarelli

Zafarelli is a pasta brand that has previously leaned on an Italian positioning.

Positioning Zaferelli with a strong, impactful tagline of The only Italian you need to know, the word Zafarelli in fact is the only word used in the spots. The focus of Zafarelli Town was to invigorate the brand.

How to say Hello in Zafarelli kicked off the campaign with exuberance and energy; some old Italian glamour and superb casting. Local talent and locations were cleverly disguised to create the Zafarelli Town.

Six different scenarios were created and released over the duration of the campaign.

Zafarelli!