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Los Angeles Chargers: Fight for LA
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The Los Angeles Chargers have partnered with Saatchi & Saatchi to bolster its 'Fight for LA' platform with a locally authentic advertising campaign highlighting the team's return to the city it originally called home and pointing to the start of the 2017 NFL season. 'Fight for LA' features real people from different Los Angeles neighbourhoods asking questions of the team. A very real conversation ensues, with honest and sometimes fun responses from the Chargers.
Media Planner: Helen Burdett |
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