Web Film
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To celebrate Brazilian Father's Day (August 13), Vivo, the largest cellular carrier in the country, invites fathers and sons to focus more on their relationship and less on the distance there might be between them. The campaign, created by the agency Y&R Brazil, reinforces Vivo's positioning, "Experience less of the same," The video, by Mexican director Enrique Escamilla of Delicatessen Filmes, begins with a story that portrays a typical father-son relationship. The soundtrack was created by musician Antonio Pinto.
Account: Leonardo Balbi, Tatiana Magliari, Fernanda Duca |
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