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Telefônica Brasil S.A.: Reconnect


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To celebrate Brazilian Father's Day (August 13), Vivo, the largest cellular carrier in the country, invites fathers and sons to focus more on their relationship and less on the distance there might be between them. The campaign, created by the agency Y&R Brazil, reinforces Vivo's positioning, "Experience less of the same," The video, by Mexican director Enrique Escamilla of Delicatessen Filmes, begins with a story that portrays a typical father-son relationship. The soundtrack was created by musician Antonio Pinto.
Credits Other credits

Account: Leonardo Balbi, Tatiana Magliari, Fernanda Duca

Client: Marina Daineze, Carolina Sierra, Mariana Prado, Raphael Mesquita, Wilson Farias, Laura Costa

Planner: Paulo Vita e Mariana Teixeira

Media Team: Gustavo Gaion, Glaucia Montanha, Daniela Gazzano, Tatiane Silvério

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