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Carlsberg: Dead Founder Receives an Invitation From TEDxCopenhagen
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To announce the posthumous TEDxCopenhagen Talk of J.C. Jacobsen an online film is launched in which J.C. Jacobsen, in 1883, receives an invitation from TEDxCopenhagen to come and share his life philosophy. The movie is filled with real events from J.C. Jacobsen's past: the brewery burning down, the love of his life, his friends. Agency: FCB Happiness Brussels.
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