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Top 6: October 3rd 2007
Interactive
Taxes: The Power of Tj
Top 6: October 3rd 2007
Teens in the Netherlands can get an annual tax rebate from their part-time job. This is applied for with a Tj-form.
In this campaign, titled “The Power of Tj”, the Tax Department emphasises the effect that the Tj-form can have on your image. Teens can experience this for themselves by playing the lead role in an online interactive comic book. As the hero of this story, he or she can summon the Tax Department employees to help them out of a (financially) tight spot with “The Power of Tj.” After experiencing “The Power of Tj”, teens can calculate their actual rebate using one of the crazy contraptions found in the Tax Department’s offices. Once they submit their tax rebate application they unlock a reward that allows them to experience The Power of Tj in real life!
Client Service: Mariska Wilschut, Silvia van Hooft, Marijntje Tierloff Also best this week |
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